When I was brought onto Kingdom I was given a blank Figma project, a lengthy Litepaper, and a project that needed before anything a foundation to build on. Kingdom may be the Fashion OS of web3, but at its core it's an online shopping app. To successfully account for this, the initial phase of R&D will aim to build a solid foundation of an eCommerce/ NFT Platform & an MVP environmental impact report
To become familiar with the space, I began auditing other platforms to gain insight into their application architecture, shopping experiences, & interaction with Ethereum on chain data.
Opensea: Prioritizes mobile, but lacks clear discovery hierarchy. reinforced our decision to surface verified projects early
Ssense: Strong at quick-path shopping with high editorial polish. validated our choice to emphasize curated, scrollable content. lacks good filters, led us to prioritize sorting and filtering to support intent-driven search.
tiktok: Minimizes UI affordances to push immersion. we mirrored this by focusing on edge-to-edge content & reusing their 3 button pill for primary actions without losing immersion.
After reflecting on & discussing our competitive audit, we established that we should utilize common user flows found in eCommerce apps. The best online shopping apps utilize an almost identical application architecture, but lack the visibility that NFT markets offer, and have no method of environmental traceability.
From here, we continued our research by creating a hybrid empathy map of an NFT marketplace & online shopping application, as Kingdom has many qualities of both of these web apps.
I created a hybrid empathy map of an NFT marketplace & online shopping application,
